Niche Marketing

In today’s ever-changing media landscape, the fragmentation of messaging outlets has effectively diluted the “traditional” ways that advertising reaches targeted demographics. This has resulted in more expensive and less effective campaigns for those trying to reach even the most highly concentrated pockets of the population.

The Gold Group has a long history of reaching niche markets by attacking our clients' challenges from the ground up, rather than pouring resources into hoping for a trickle down from the top. We blend our traditional tried and true methodology to impact these markets with the latest in new media tactics to create robust, effective, and lasting marketing programs.

This is why companies like Verizon Wireless and Toyota USA have called upon The Gold Group when trying to make an impact with specific geographic, demographic, and psychographic market segments. We reach the unreachable