The Gold Group brings a unique and comprehensive approach to our clients' needs, driven by passion and our thirty plus years in the industry. TGG has assembled a seasoned, knowledgeable, and professional team to produce results that exceed projections and expectations.
Our team brings strong in-market experience in key relationship driven marketing functions including, strategy, media, niche marketing, and creative. These elements combine to form integrated campaigns designed specifically to sell tickets and build Experiences.
JOSEPH GOLD President/Agency Principal
Joe Gold is the Founder and Principal of The Gold Group. TGG is based in Massachusetts specializing in the marketing and promotion of world-class events and representation of some the worlds most well recognized brands and attractions. Joe started his career more than thirty years ago and has sold more than one hundred million tickets to the various events he has represented professionally including Ringling Bros. and Barnum & Bailey Circus and Disney on Ice. In 1999, in conjunction with The Ryder Cup, Joe produced “The Gala: A Tribute to Arnold Palmer” at Boston’s Symphony Hall. The show featured John Williams and The Boston Pops, Tony Bennett, Steven Tyler, President George H. W. Bush, Jim McKay and many others. Currently, The Gold Group owns and operates The Portland Science Center, Providence Museum Gallery and Battle For Texas: The Alamo Story. The company provides marketing services for collegiate athletics, live entertainment properties and to world-class museums including the California Science Center.
MARK THOMPSON Senior Vice President
Mark has two decades of sales and marketing experience on both the agency and client sides. Since joining TGG in 2003, Mark has been an integral member of the management team. His comprehensive knowledge and perspective have served to create and enhance the marketing opportunities and programs for his clients. Prior to joining The Gold Group, Mark was a Group Director for BEN Marketing Group, where he was responsible for account management, program implementation and sponsorship activation for numerous Fortune 500 companies including Coca-Cola, The NBA, Castrol, McNeil Pharmaceuticals and Holiday Inn. Mark started his career with Feld Entertainment (Ringling Bros. & Disney on Ice) and has also served as Marketing Director for the Meadow Music Theatre in CT.
MICHAEL LEMBO Senior Director, Marketing
Mike’s responsibilities at the Gold Group include serving as a direct management liaison to clients, developing marketing strategy, and putting into action fully integrated marketing and promotional campaigns inclusive of media, public relations, and strategic promotional partnerships. Recently, Mike has worked extensively with The Celebrity Series of Boston, UMASS Football, Toyota, Samsung, and the national tours of King Tut and Vatican Splendors. Mike comes to TGG from the sports marketing world having founded Charity Hop, a Boston based agency, spearheading promotional campaigns, fundraising events, and product launches for professional athletes and nationally renowned charitable organizations across the country.
JENNIFER STEARNS Director, Media Services
Jennifer started her career as a member of the media team at Serino Coyne, the agency responsible for Broadway and live entertainment in the country’s center for arts and theatre, New York City. While there, she built complex media plans and ad campaigns for clients such as The Phantom of the Opera, The Lion King, Book of Mormon, and many others. Following a move to Boston, she joined Titan Outdoor, familiarizing herself with the Boston market and creating comprehensive Out of Home campaigns for a breadth of national clients. Jennifer heads up the media and accounting teams in planning and execution efforts for The Gold Group’s portfolio of business.
SUSAN DARBYSHIRE Creative Director
Susan initially joined The Gold Group in 2016 as Senior Designer after working as an art director and creative services manager for a variety of high-profile companies, including Fidelity Investments, Scitex, HCPro and ZINK Imaging. She brings with her a unique blend of design chops, print and online production skills, proofreading, and the love of good chocolate. Susan’s adept at right brain/left brain thinking: creativity and design coupled with organization, attention to detail and an understanding of marketing. Her patience has not wavered whether designing posters, ads, large-format banners, signage, or those pesky little jobs that should take an hour, but never, ever, really do.