The Gold Group brings a unique and comprehensive approach to our clients' needs, driven by passion and our thirty plus years in the industry. TGG has assembled a seasoned, knowledgeable, and professional team to produce results that exceed projections and expectations.
Our team brings strong in-market experience in key relationship driven marketing functions including, strategy, media, niche marketing, and creative. These elements combine to form integrated campaigns designed specifically to sell tickets and build Experiences.
JOSEPH GOLD President/Agency Principal
Joe Gold is the Founder and Principal of The Gold Group. TGG is based in Massachusetts specializing in the marketing and promotion of world-class events and representation of some the worlds most well recognized brands and attractions. Joe started his career more than thirty years ago and has sold more than one hundred million tickets to the various events he has represented professionally including Ringling Bros. and Barnum & Bailey Circus and Disney on Ice. In 1999, in conjunction with The Ryder Cup, Joe produced “The Gala: A Tribute to Arnold Palmer” at Boston’s Symphony Hall. The show featured John Williams and The Boston Pops, Tony Bennett, Steven Tyler, President George H. W. Bush, Jim McKay and many others. Currently, The Gold Group owns and operates The Portland Science Center, Providence Museum Gallery and Battle For Texas: The Alamo Story. The company provides marketing services for collegiate athletics, live entertainment properties and to world-class museums including the California Science Center.
MARK THOMPSON Senior Vice President
Mark has two decades of sales and marketing experience on both the agency and client sides. Since joining TGG in 2003, Mark has been an integral member of the management team. His comprehensive knowledge and perspective have served to create and enhance the marketing opportunities and programs for his clients. Prior to joining The Gold Group, Mark was a Group Director for BEN Marketing Group, where he was responsible for account management, program implementation and sponsorship activation for numerous Fortune 500 companies including Coca-Cola, The NBA, Castrol, McNeil Pharmaceuticals and Holiday Inn. Mark started his career with Feld Entertainment (Ringling Bros. & Disney on Ice) and has also served as Marketing Director for the Meadow Music Theatre in CT.
MICHAEL LEMBO Senior Director, Marketing
Mike’s responsibilities at the Gold Group include serving as a direct management liaison to clients, developing marketing strategy, and putting into action fully integrated marketing and promotional campaigns inclusive of media, public relations, and strategic promotional partnerships. Recently, Mike has worked extensively with The Celebrity Series of Boston, UMASS Football, Toyota, Samsung, and the national tours of King Tut and Vatican Splendors. Mike comes to TGG from the sports marketing world having founded Charity Hop, a Boston based agency, spearheading promotional campaigns, fundraising events, and product launches for professional athletes and nationally renowned charitable organizations across the country.
JENNIFER STEARNS Director, Media Services
Jennifer started her career as a member of the media team at Serino Coyne, the agency responsible for Broadway and live entertainment in the country’s center for arts and theatre, New York City. While there, she built complex media plans and ad campaigns for clients such as The Phantom of the Opera, The Lion King, Book of Mormon, and many others. Following a move to Boston, she joined Titan Outdoor, familiarizing herself with the Boston market and creating comprehensive Out of Home campaigns for a breadth of national clients. Jennifer heads up the media and accounting teams in planning and execution efforts for The Gold Group’s portfolio of business.
CRAIG GRANT Creative Director
With more than 25 years as an art director/designer/web guy/writer, Craig has worked at various ad agencies, as a freelancer, and in-house on the client-side. He has developed creative for a variety of clients: Au Bon Pain, Body Worlds, Fidelity, Hasbro, Natixis, Mass. Dept. of Public Health, McDonalds, SUBWAY, Vertex, and the inevitable “and many more”. He comes to The Gold Group after working with Joe (Gold) for many years as an independent designer, working on The Complete Frida Kahlo, Toyota, and UMASS Football. For 11 years, Craig also has been an adjunct professor at Emerson College, teaching design classes to MarComm seniors, who mostly listen. He believes strongly in pro bono work, and helped create The Super Hunger Brunch, which has raised over $1.5 million for the Greater Boston Food Bank and is in its 27th year.
SUSAN DARBYSHIRE Senior Designer
Susan comes to The Gold Group after working as a design and production manager for a variety of high-profile companies, including Fidelity Investments, Scitex, HCPro and ZINK Imaging. She brings with her a unique blend of design chops, print and online production skills, proofreading, and the love of good chocolate. Susan’s adept at right brain/left brain thinking: creativity and design coupled with organization, attention to detail and an understanding of marketing. Her patience has not wavered whether designing posters, ads, large-format banners, signage, or those pesky little jobs that should take an hour, but never, ever, really do.
ETHAN PLATZ General Manager/Portland Science CenterEthan started with The Gold Group in 2013, as a manager within the Presence Marketing team before being promoted to management at The Gold Group’s Faneuil Hall Marketplace venue, and then moving into the position of General Manager in Portland Maine, where he supervised the opening of the Portland Science Center.
Ethan holds an Associate’s degree in computer networking technologies, and a Bachelor's in music production. He brings a unique blend of skills from his background in music and technology to The Gold Group's programs. His intimate knowledge of staging, lighting, and audio technologies provides the insight and knowledge necessary for presenting world-class exhibitions. By thinking outside the box, Ethan has spearheaded a number of successful innovations to The Gold Group's exhibit offerings. He has proactively engaged with Portland's business bureaus and committees, helping to widen the PSC's local community relationships. In Ethan's own words, "I am committed to The Gold Group's mission of education, entertainment, and community growth."